Since its inception, DITA Sunglasses have been a trailblazer in the world of luxury eyewear, captivating fashion enthusiasts and discerning individuals with its unwavering commitment to exceptional quality and timeless design. Established in Los Angeles in 1995 by lifelong friends Jeff Solorio and John Juniper, DITA emerged as a brand that seamlessly combined artisanal craftsmanship with innovative engineering, setting new standards for eyewear excellence.

From its early days, DITA distinguished itself as a brand that pushed boundaries and challenged conventional norms. Inspired by the iconic Golden Age of Hollywood and vintage aesthetics, DITA embarked on a journey to create sunglasses that exuded elegance, sophistication, and a touch of rebellion.

At DITA, every pair of sunglasses undergoes a meticulous manufacturing process that can involve as many as 320 separate steps over 8 months. Balancing the harmony between eastern and western influences, DITA frames are expertly crafted by artisans and craftsmen who have honed their skills over decades, resulting in unparalleled mastery of their craft. These modern-day masters transform the world's finest acetates and metals into luxurious eyewear that carries a genuine soul.

DITA Sunglasses embody the brand's commitment to perfection, with their signature word etched on every frame, serving as a guarantee of originality, quality, and authenticity. This dedication to excellence has earned DITA a reputation as a leading eyewear brand, beloved by style-conscious individuals around the world.

Indulge in the world of DITA Sunglasses, where impeccable craftsmanship meets timeless design. Experience the luxury, elegance, and unmatched quality that have made DITA an iconic name in the eyewear industry.